3 Years of Nuco Home: Honest Reflections From the Journey So Far

This week, Nuco Home turns three!

When I packed the very first order from our little converted garage back in 2022, I could never have imagined how much this journey would teach me. Three years later, I’ve experienced incredible highs, faced some very real challenges, and discovered a purpose that keeps me going every single day.

The Highs

There are moments that will always stand out. That first order was unforgettable, the spark that started it all. Then came the joy of seeing your photos of Nuco pieces styled in your homes and reading the incredible feedback on our products and service. Those messages and reviews gave me the reassurance that what I was building mattered.

We have sold out of some of our most loved products and I’ve felt such strong support from our community of customers, family and friends. More recently, I’ve had the pride of collecting the keys to our own warehouse, a milestone that made all the hard work feel worth it, and even the surreal moment of speaking about Nuco on our local radio station.

And through it all, I’ve discovered just how much I love the creative side of this business. From sourcing beautiful products, to designing bouquets, to curating accessory bundles that take the stress out of styling, these are the parts of Nuco that fill me with joy.

The Challenges

Of course, this journey hasn’t always been easy. There have been days when sales have been slow or the marketing hasn't been working. Stock has arrived late, parcels have been damaged, and to-do lists have felt impossible to complete. Running a small business also means financial sacrifices and leaving behind the comfort of a regular salary. It means late nights, weekends spent working, and learning to juggle being a Mum alongside every role a business needs. It means constantly stretching myself to do things I’ve never done before. But I’ve learnt to dig deep, to try and stay positive, and to keep showing up.

I’ve discovered that even in the hardest moments, the sense of purpose I feel from Nuco is stronger than the fear or the doubt.

The Learning

One of the biggest surprises for me has been how much I enjoy learning (and just how much there is to learn about running an e-commerce business). I came into this with a background in business operations, but running Nuco has pushed me into marketing, content creation, photography, design, customer service, finance and so much more. It’s been uncomfortable at times, especially as I'm naturally an introvert, but I’ve realised that sharing the story behind the business matters just as much as the products themselves.

Every day brings something new to learn and that’s what I love.

The Why

At the heart of Nuco has always been one purpose: to make home styling simple, personal and joyful. That’s what drives me when I handwrite a note for your order, when we're in the warehouse wrapping products carefully in scented tissue paper, and when I create bundles designed to take the stress out of styling.

Nuco isn’t everything I want it to be yet, but that’s the beauty of the journey. With each year, I’m building towards a bigger vision - more bundles, a wider offering, and better content that helps you feel inspired and confident styling your home.

Thank You

Three years on, I am endlessly grateful. Grateful to my husband, family and friends who cheer me on and offer so much help and support behind the scenes. And grateful to you - the customers and community who’ve supported Nuco Home and made this journey possible.

Here’s to the first three years of Nuco Home, and to everything still to come 🤍

Steph x