Celebrating 4 years of Nuco

This month marks four years since I registered Nuco Home.

Normally I celebrate the anniversary with a cake, a photo and a look back at everything the business has achieved. This year, I wanted to mark it a little differently.

There has been so much to celebrate over the last 12 months. We’ve settled into the warehouse, launched a completely new website, developed new collections and I was even invited onto BBC Radio Merseyside to talk about styling your home for Christmas.

They are all moments I’m incredibly proud of. But year four has also been one of the most challenging.

There have been periods when sales slowed, momentum felt difficult to find and I was putting a huge amount of time and energy into the business without knowing when, or if, I would start to see that work pay off.

I’ve learnt that growth rarely looks like a straight line.

Sometimes you can be making huge steps forward behind the scenes while the results take much longer to follow. All you can really do is keep learning, make the next decision and focus your energy on the things you can control.

That has meant taking risks, changing direction when something isn’t working and teaching myself skills I never imagined I would need when I first started Nuco. Running a business has definitely taught me as much about what not to do as what to do.

But throughout the harder periods, there have also been constant reminders of why I love what I do.

Customers messaging to ask when the next collection is launching. Someone telling me they only buy their faux flowers from Nuco. Thank-you emails after an order arrives. Being tagged in photographs of our products in your homes, or being asked for help styling a space and knowing that my advice has genuinely helped.

And then there are all the quieter things too — every order, recommendation, comment, message, like and share. I notice them all, and they mean far more than you probably realise.

Nuco has become such a big part of my life over these four years. I love sourcing products, designing bouquets, developing collections and creating an experience that I hope brings a little moment of joy when a parcel arrives.

There is still so much I want to do.

The last year has made me much clearer about what Nuco is, where I want to take it and the areas I need to keep improving. My focus now is on taking everything I’ve learnt over the last four years and using it to build an even stronger business that can continue to grow.

Perhaps the biggest lesson of year four, though, is that sometimes simply continuing to move forward is an achievement in itself.

So thank you to everyone who has been part of Nuco’s first four years, whether you’ve ordered from us, returned time and time again, recommended us to somebody else or simply followed the journey.

Here’s to year five. 

Steph x